Guidance

Style guide

The Childsmile style guide was produced to ensure consistency, accuracy and clarity in all Childsmile resources both printed and online.

Brand identity

Brand guidelines offer guidance on how to apply Childsmile branding.

They help to strengthen and improve recognition of the Childsmile brand by helping you to apply the brand consistenly.

The brand guidelines are intended for:

  • external designers working with Childsmile
  • Childsmile staff.

You can obtain brand templates from the central Childsmile team by emailing: childsmile@nhs.net

These templates include:

  • document templates
  • the Childsmile logo
  • letterheads
  • compliments slips
  • presentation slides
  • briefing sheets
  • van livery.

Childsmile staff can use any of these templates and share the logo with Childsmile dental practices.

Logo requests

Provide your partner or project with a logo request form.

Once this has been approved, you should forward the logo and brand guidelines to the project.